GRILL MARK KING

D&AD New Blood: Graphite Pencil Winner 2018

INTEGRATED CAMPAIGN

Client: Burger King

Millennials and Gen Z-ers crave authenticity. For Burger King who has been cooking with fire since 1954, its mark of authenticity is seared onto each and every one of its burgers. So we decided it was time that Burger King officially take ownership of flame grilling—by trademarking its iconic Grill Marks.

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From the Legal Team of: David Romani (Co-Writer) & Jessica Pester (Art Director/Co-Writer)