Published On: Ads of the World
PURPOSE-DRIVEN PACKAGE DESIGN
Client: Overdose Lifeline
Johnson & Johnson wants to make moms aware of Overdose Lifeline, an organization (started by a mom) that is committed to fighting the stigma of opioid addiction and reducing lives lost to overdose in the US. J&J will do this by releasing specially designed bottles for four of their most sought after children's products. In the dark, the iconic tear drop transforms into a flame of hope, which illuminates Overdose Lifeline’s logo and message of resilience in the face of this crisis. Proceeds from the limited edition line will go towards helping ODL recover lives and reignite hope in the darkness.
Messaging on Bottle: One day, the disease of addiction will not be stigmatized, but instead, be given the care and attention required of a chronic disease. overdose-lifeline.org