SURVIVED BY v8
Client: V8 Juice
It's tragically frustrating how many good vegetables waste away in our refrigerators. We may deny it, get angry, bargain with ourselves, feel depressed, but eventually we accept that we've wasted good money and produce. However, there is a light at the end of the tunnel: V8 juice. V8 stays fresh much longer than the veggies it's made from.
OUT OF HOME
Vegetables are good for you, but they don't stay good for long. Fortunately, V8 does. (Tagline: Survived By V8)
IN STORE ACTIVATION
We slipped out regular produce bags for produce body bags, where vegetables would likely remain until their expiration.
COPY DRIVEN DIGITAL POSTS
We took over The New York Times App's obituary section and wrote in memory of the leafy departed.
Composts trucks, carrying heavy hearts and dead vegetables, were outfitted like hearses.
Survived by: David Sierra (Co-Writer) & Jessica Pester (Art Director/Co-Writer)