SURVIVED BY v8

INTEGRATED CAMPAIGN

Client: V8 Juice

It's tragically frustrating how many good vegetables waste away in our refrigerators. We may deny it, get angry, bargain with ourselves, feel depressed, but eventually we accept that we've wasted good money and produce. However, there is a light at the end of the tunnel: V8 juice. V8 stays fresh much longer than the veggies it's made from.

1.gif

OUT OF HOME
Vegetables are good for you, but they don't stay good for long. Fortunately, V8 does. (Tagline: Survived By V8)

3.jpg
4.jpg

IN STORE ACTIVATION
We slipped out regular produce bags for produce body bags, where vegetables would likely remain until their expiration.

5.jpg

COPY DRIVEN DIGITAL POSTS
We took over The New York Times App's obituary section and wrote in memory of the leafy departed.

COMPOST HEARSE

Composts trucks, carrying heavy hearts and dead vegetables, were outfitted like hearses.

9.jpg

Survived by: David Sierra (Co-Writer) & Jessica Pester (Art Director/Co-Writer)