OUT OF HOME  Vegetables are good for you, but they don't stay good for long. Fortunately, V8 does.   (Tagline: Survived By V8)
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    DIGITAL POSTS  We took over The New York Times App's obituary section and wrote in memory of the leafy departed  (the inspiration for our tagline).
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    ACTIVATIONS    IN-STORE PACKAGING  We slipped out regular produce bags for produce body  bags, where vegetables would likely remain until their expiration.
    COMPOST HEARSE  Composts trucks, carrying heavy hearts and dead vegetables, were outfitted like hearses.
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