TARGET TOY GUN LICENSE
Despite the continued prevalence of armed acts of violence in our country, policy makers are in a stalemate over gun legislation. As marketers, we can’t change gun laws. Not directly at least. But we can partner with businesses who influence consumer behavior. Here’s our intervention: Target will require a special gun license with any purchase of a toy gun. As a result, we’ll teach children the responsibility of owning a lethal weapon every time they purchase a toy gun. We’ll donate a portion of the profits from toy gun purchases to Mom’s Demand Action.
We’ll announce our new policy on the front page of our website. From here, you can download a license registration form and then download and print your toy-gun license. You can also learn more about our partnership with Mom’s Demand Action.
Registration forms will also be available at point of sale in store and online.
We’ll use our ad dollars and social platforms to spread the word about our new policy.
Up In Arms: Jessica Lomasson (Writer) & Jessica Pester (Art Director)