TARGET TOY GUN LICENSE
Despite the continued prevalence of gun violence in America, policy makers are in a stalemate over gun legislation. As marketers, we can’t change gun laws. Not directly at least. But we can partner with businesses who influence consumer behavior. We propose that Target affect a toy-gun license to teach kids the responsibility of gun ownership. We’ll donate a portion of the profits from toy gun purchases to Mom’s Demand Action.
The new policy will be announced on Target’s homepage, accompanied by a downloadable registration form and a printable license. In the same space, there will also be information around the Mom’s Demand Action partnership.
Registration forms will be readily available at POS in store and online.
We’ll devote part of Target’s ad spending and social messaging to share our new policy and mission behind it.
Up In Arms: Jessica Lomasson (Writer) & Jessica Pester (Art Director)