What Happened Last Night

D&AD New Blood: Wood Pencil Winner 2017

GAME CONCEPT & DESIGN

Client: Hasbro

Hasbro challenged us to create a party game that gets young adults off their phones. So we turned their phone apps into clue cards, and made a mystery-solving game with the objective of figuring out what happened the night before. It’s a modern-day Clue meets The Hangover.

Figuring out what happened after a night out with friends is today's version of a murder mystery. Except instead of finger prints and murder weapons, the evidence of what happened lives on our phones.

So we designed a game that replaces phone screens with playing cards, staying true to our mobile-addicted audience, while giving them a chance to unplug.

The objective of the game is to figure out last night's fictional sequence of events (Person, Place, and Mayhem) before players run out of battery lives.

Here's a closer look at Person, Place, and Mayhem cards.

Person Cards

Place Cards

Mayhem Cards

In order to figure out what happened last night, players work together to interpret clue cards handed to them by another player: the silent but omniscient Eye Cloud.

Clue cards parody Snapchats, Venmo receipts, and phone contacts. All the images used in the clue cards were acquired during a night out for "research and development."

Clue Cards

To launch What Happened Last Night, we'll partner with diners where groups of friends are already rehashing their nights, over hash browns.

From the Game Makers: Nechama Muchnik (Co-Writer) & Jessica Pester (Art Director/Co-Writer)