WHAT HAPPENED LAST NIGHT

D&AD New Blood: Wood Pencil Winner 2017

GAME CONCEPT & DESIGN

Client: Hasbro

Hasbro challenged us to create a party game that gets young adults off their phones. So we turned their phone apps into clue cards, and made a mystery-solving game with the objective of figuring out what happened the night before. It’s a modern-day Clue meets The Hangover.

 
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Figuring out what happened after a night out with friends is today's version of a murder mystery. Except instead of finger prints and murder weapons, the evidence of what happened lives on our phones.

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So we designed a game that replaces phone screens with playing cards, staying true to our mobile-addicted audience, while giving them a chance to unplug.

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The objective of the game is to figure out last night's fictional sequence of events (Person, Place, and Mayhem) before players run out of battery lives.

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Here's a closer look at PersonPlace, and Mayhem cards.

Person Cards

Place Cards

Mayhem Cards

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In order to figure out what happened last night, players work together to interpret clue cards handed to them by another player: the silent but omniscient Eye Cloud.

 
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Clue cards parody Snapchats, Venmo receipts, and phone contacts. All the images used in the clue cards were acquired during a night out for "research and development."

 

Clue Cards

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To launch What Happened Last Night, we'll partner with diners where groups of friends are already rehashing their nights, over hash browns.

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From the Game Makers: Nechama Muchnik (Co-Writer) & Jessica Pester (Art Director/Co-Writer)