Independent journalism for an independent life
Integrated Campaign
Client: The New York Times
You are what you read—or so is the premise of the campaign we created with The New York Times. In an evolution from past work, the Times turns the spotlight on its readers, depicting an array of subscriber’s stories through film, print, OOH, digital interactive and social. Befitting the Times, we paint our readers’ rich worlds in words and images from the journalism, weaving in footage and audio from their lives. Our reader’s stories demonstrate that the Times has something for every kind of independent life.
As seen in It’s Nice That, AdWeek and The Drum.
Role: Creative Development, Art Direction, Graphic Design, Shoot Styling, and Casting
Made at Droga5 2021-22
Creative Team: Laurie Howell, Toby Treyer-Evans, Sara Muchnick, Inna Kofman, Nico Baumann, & Lee Pozin
Partners: Scott Perry & Anthony Carella (Director Of Photography), Yana Yatsuk (Photographer), Cut and Run (Edit House), Wave Studios (Sound), and The Mill (Post Production)D&AD Yellow x3, Graphite, Wood
ONE SHOW Gold, Silver x2, Bronze, Merit, Shortlist x3
CANNES Shortlist x4
CLIOS Bronze, Shortlist
CICLOPE Finalist
SHOTS AWARDS Shortlist
VIMEO STAFF PICK