LAUNCH FILM

“Generational Queens”

50&Forever

To celebrate 50 years of Hip-Hop, we spotlighted the women.

Amazon Music wanted to mark Hip-Hop’s 50th anniversary by celebrating the women who have shaped the genre: past, present and future.

With director Fenn O’Meally, we made a short film about a new generation discovering the women who came before Nicki and Cardi. Set to Queen Latifah’s anthem “U.N.I.T.Y.,” a pair of sisters uncover relics from their mom’s younger days, transporting them back to the golden age of Hip-Hop and giving mom an excuse to show off her sick flows.

As seen in Shots, Muse, Variety and Essence.
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