LAUNCH FILM“Generational Queens”
50&Forever
To celebrate 50 years of Hip Hop, we spotlighted the women.
Against the backdrop of Hip-Hop’s 50th anniversary, Amazon Music wanted to celebrate fans of the genre—past, present and future.
With director Fenn O’Meally, we made a short film that shows a new generation of women discovering the music that motivated their mom back in the day. Queen Latifah’s anthem “U.N.I.T.Y.” provides the backdrop for a pair of sisters to uncover relics of their mother's past—disposable camera photos, wired headphones, and micro sunglasses—transporting them, and the audience, back to the golden age of Hip-Hop, while giving mom an excuse to show off her sick flows.
As seen in Shots, Muse, Variety and Essence.
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Contributions: Creative Development, Art Direction, Graphic Design, Shoot Styling, and Casting
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ECD: Kevin Brady
CD: Courtney Richardson
Senior Copywriter: Chris Thomas
Art Director: Paula Leon
Producer: Sam Morgan -
Director: Fenn O'Meally
DP: Pat Golan
Lead Editor: Matt Schaff
Sound Design: Philip Loeb
Color: Aubrey Woodiwiss
[Smuggler, Cabin Editing, Heard City, Untold Studios] -
2x AICP Winner
2x CANNES SHORTLIST