Yayhound
BRAND LAUNCH
Client: Yayhound
Yayhound wanted to differentiate itself from every other dog toy brand. Because dog toys aren’t just for dogs, we decided to appeal to the interests and ideals of today’s pet parents: sustainability, flexibility, and toys curated around themes like “A Texas-Sized Hangover,” “Bachelorette in the Bayou,” and “Hipster Ex-BF.” We developed a name, a look, a voice, a world that would remind pet parents of the chaos, color, and unconditional love that their dogs bring into their lives.
Each season, Yayhound releases a curated collection of toys. It launched with the “Texas Sized-Hangover” to pay homage to Yayhound’s Austin roots, and teased the drop with a "Where’s Waldo-esque” illustration.
Role: Creative Development, Art Direction, and Design
Made at Bakery Agency 2020-21
Creative Team: Madeline Cobbler, Kaleb Sindac, Chris Nordahl, Seain Kennady & Micky Ogando
Partners: Los Plebeyos (illustration) and Nick Simonite (photography)