Recommended
by the Pros
Galaxy Book4 Launch Campaign
Client: Samsung
Our audience often turns to social media reviews to help them make big purchase decisions, like finding the {search} “best laptop for editing photos.” So we turned product demos for Samsung’s new PC—the Galaxy Book4—into a series of review films that took over common search queries. But in place of tech lovers waxing poetic about CPUs and Amoled 2x Displays, we tapped non-tech “pros” to put the Galaxy Book4 to real-world field-tests.
Role: Art Direction, Graphic Design
Made freelancing at BBH 2023-24
Creative Team: Ryan Paulson, Francisco Valenzuela Barrera, Jesse Custodio, Kevin Meagher, Richard Supriano
Producers: Miral Patel and Chance Bassett-Ugarow
Partners: Anthony Leonard III (Director), Trent Opaloch (DP); Mack Cut (Edit); Harbor Pictures (Konsta VFX, color, audio, finishing); The Mill (Kim VFX, color, finishing); Sonic Union (Kim audio); Duotone (Music)