INTEGRATED CAMPAIGNIndependent journalism for an independent life
We profiled New York Times’ readers through our headlines.
You are what you read, or so is the premise of the campaign we created with The New York Times. Turning the spotlight on its readers, we told subscribers’ stories through film, print, OOH, digital and social. Their rich worlds were built from the journalism they read, woven together with footage and audio from their own lives. Together, the profiles show how independent journalism speaks to every independent life.
As seen in It’s Nice That, AdWeek and The Drum.
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Contributions: Creative Development, Art Direction, Graphic Design, Shoot Styling, and Casting
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ECDs: Laurie Howell, Toby Treyer-Evans
Copywriter: Sara Muchnick
Senior Art Director: Inna Kofman
Senior Copywriter: Nico Baumann
Designer: Lee Pozin
Producer: Samar Zaman -
DPs: Scott Perry & Anthony Carella
Stills Photographer: Yana Yatsuk
Lead Editor: Beau Dickson
Sound Design: Aaron Reynolds
Color: Oisín O'Driscoll
Post Production: The Mill
{Cut & Run, The Mill, Wave Studios] -
D&AD Yellow x3, Graphite, Wood
ONE SHOW Gold, Silver x2, Bronze, Merit, Shortlist x3
CANNES Shortlist x4
CLIOS Bronze, Shortlist
CICLOPE Finalist
SHOTS AWARDS Shortlist
VIMEO STAFF PICK