INTEGRATED CAMPAIGNIndependent journalism for an independent life
We profiled New York Times’ readers through our headlines.
You are what you read—or so is the premise of the campaign we created with The New York Times. In an evolution from past work, the Times turns the spotlight on its readers, depicting an array of subscriber’s stories through film, print, OOH, digital interactive and social. Befitting the Times, we crafted our readers’ rich worlds in words and images from the journalism, weaving in footage and audio from their lives. Together, these profiles form a mosaic of the paper’s diverse readership, demonstrating that the Times has something for every independent life.
As seen in It’s Nice That, AdWeek and The Drum.
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Contributions: Creative Development, Art Direction, Graphic Design, Shoot Styling, and Casting
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ECDs: Laurie Howell, Toby Treyer-Evans
Copywriter: Sara Muchnick
Senior Art Director: Inna Kofman
Senior Copywriter: Nico Baumann
Designer: Lee Pozin
Producer: Samar Zaman -
DPs: Scott Perry & Anthony Carella
Stills Photographer: Yana Yatsuk
Lead Editor: Beau Dickson
Sound Design: Aaron Reynolds
Color: Oisín O'Driscoll
Post Production: The Mill
{Cut & Run, The Mill, Wave Studios] -
D&AD Yellow x3, Graphite, Wood
ONE SHOW Gold, Silver x2, Bronze, Merit, Shortlist x3
CANNES Shortlist x4
CLIOS Bronze, Shortlist
CICLOPE Finalist
SHOTS AWARDS Shortlist
VIMEO STAFF PICK