INTERACTIVE EXPERIENCEStory Portrait
We turned readers’ habits into a self-portrait.
We wanted to give Times’ subscribers a picture of their unique relationship with the journalism. So we developed Story Portrait, a data-driven commemorative artifact built from headlines they’ve read and the colors of the sections they engage with most.
Story Portrait became the Times’ most engaging onsite brand asset to date, with over 200,000 unique portraits generated. A feat of man, AI and journalism.
As seen in Ad Age, Muse, and LBB.
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Contributions: Creative Development, Art Direction/Design, UI/UX Design
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ECDs: Toby Treyer-Evans, Laurie Howell
Copywriter: Sara Muchnick
Designers: Samantha Lee, Hua Chen
Producer: Dakota Brockman -
UX Development: Terkel Gjervig
[HelloMonday] Backend Processing: Addition⁺ -
D&AD Wood Pencil
ONE SHOW Merit x2, Shortlist x2