Black Don’t Crack

PSA
Client: Seize the Awkward

Seize the Awkward is on a mission to normalize mental health conversations among teens. So we sought the help of a queen who has been on her own wellness journey: Megan Thee Stallion. Over the past few years, Megan has opened up about her personal struggles, encouraging young people—especially Black women—to be vulnerable. We made a film with director Ewurakua Dawson to show how the pressure to appear strong can make even the toughest person crack.


As seen in Rolling Stones, CNN, Upworthy, and CBS News.

Role: Creative Development, Writing & Art

I left Droga5 before we shot. I owe the finished product to:
Creative Team: Courtney Richardson, Jason Gan, Lida Tozzi, Pei Chi Teh, Julia David Heydemann, Martha Gill, Ant Tull, and Chris Thomas.
Anthem Awards: Best Influencer Collaboration (Gold)
Anthem Awards: Health Film (Silver) 
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