Story Portrait
INTERACTIVE EXPERIENCE
Client: The New York Times
We wanted to give subscribers a picture of how they engage with the New York Times. So we developed Story Portrait, a data-driven commemorative artifact that pulls in headlines from stories they’ve read, designed with the colors of the sections they engage with most.
Story Portrait was The Times' most engaging onsite brand asset to date, with over 200,000 unique portraits made—truly a feat of man, AI, and journalism.
As seen in Ad Age, Muse, and LBB 
Role: Creative Development, Art Direction/Design, UI/UX Design
Made at Droga5 2021-22
Creative Team: Laurie Howell, Toby Treyer-Evans, Sara Muchnick, Dakota Brockman, Samantha Lee, & Hua Chen
Partners: HelloMonday (UX Development) and Addition⁺ (Backend Processing)D&AD Wood Pencil
ONE SHOW Merit x2, Shortlist x2