We Got You Baby
World Obsessed
INTEGRATED CAMPAIGN
Client: Huggies
Having established themselves as a brand that explains all—and then some—to baby, Huggies decided it was time to talk about the totally weird, but perfectly healthy obsession grownups have with baby’s skin.
We worked with the venerable Miles Jay to bring our films to life. Miles’ chose to shoot on film to capture the beauty of baby’s skin. To create baby-vision, he used an attachable lens aptly called a “lensbaby,” which gives that life-like roving eyeball effect.
We created bespoke videos for the itty-bity screen.
Made at Droga5 2022
Creative Team: Juliana Cobb, Hope Nardini, Sara Muchnick, Cherise Woo, & Brendan Dimech
Partners: Miles Jay (Film Director & Still Photographer), Eduardo Grau (Director Of Photography), Haines Hall (Editor), Blacksmith (Finish), Barking Owl (Sound), & Second Child (Banner Animation & Retouch)