Superior Hotel

FIFA CLUB WORLD CUP FILM

Michelob ULTRA

We kicked off the FIFA Club World Cup at a hotel hosting players and supporters. The stakes? The last Michelob ULTRA.

Michelob ULTRA is the unofficial sponsor of friendly competition. So when it became the official beer of the Fifa Club World Cup, ULTRA tapped soccer superstar Lionel Messi to bring the competition to a new playing field. And no, it was not a soccer field.

As seen in Muse, Little Black Book, and USA Today.