With approximately 1.382 billion members, Apple is quite possibly the largest “cult” in the world. Once you’ve bought in, it’s almost impossible to break out. You become fully invested in the whole ecosystem, your life inextricably woven into the cloud. What follows is years of sleepwalking into upgrades, never questioning if this is as good as tech gets. Consumers have stopped thinking different. In fact, they stopped thinking at all.

That’s why we breached the inner sanctum and found former “cult” members who were willing to speak out. From critically-acclaimed director Eric Wareheim, and people who watch way too many cult documentaries, comes the captivating stories of real former Apple Geniuses, as they recount the trials that took them from devoted disciples to disillusioned defectors.

As seen in AdAge.