With approximately 1.382 billion members, Apple is quite possibly the largest “cult” in the world. Once you’ve bought in, it’s almost impossible to break out. You become invested in the ecosystem, sleepwalking into upgrades and rarely questioning if this is as good as tech gets. Consumers have stopped thinking different. In fact, they’ve stopped thinking at all.

So we breached the inner sanctum and found former “cult” members willing to speak out. From critically acclaimed director Eric Wareheim and people who watch way too many cult documentaries, came the stories of real Former Apple Geniuses recounting the trials that took them from devoted disciples to disillusioned defectors.

As seen in AdAge.