World Obsessed
INTEGRATED PRODUCT CAMPAIGNWe gave in to our obsession with baby’s skin.
No one is immune to your skin, baby. Its preternatural smoothness. The plush mounds, grooves and folds. The freaking smell! There’s a visceral urge to eat, squeeze, kiss, and munch every perfectly proofed roll.
And while the world isn’t immune to your skin, your skin isn’t immune to the world. For starters, there’s your pee and poop. Don’t worry, baby, Huggies has your back. And your tush. And your tiny toes. And those itty bitty sausage fingers.
We created bespoke videos for the itty-bity screen.
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Contributions: Creative Development, Art Direction and Design
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ECD: Juliana Cobb
CD: Hope Nardini
Senior Copywriter: Sara Muchnick
Art Director: Cherise Woo
Copywriter: Brendan Dimech
Producer: Adam Vevang -
Director/Still Photographer: Miles Jay
DP: Eduardo Grau
Editor: Haines Hall
Sound Design: Stuart St. Vincent Welch
Color: Mikey Pehanich
[Blacksmith, Barking Owl & Second Child]