To showcase their partnership with the NFL, Accenture subverted the familiar idea of “moving the goalpost.” Instead of a target that shifts just as you reach it, the goalpost became a visual symbol of relentless pursuit. Because success begets more success, and every goal you put behind you brings another into view. Moving through goalposts across industries, the film shows how Accenture propels businesses to keep outdoing themselves. The spot launched during the Philadelphia Eagles vs. Dallas Cowboys season opener.

As seen in Medium, Little Black Book, and Shots Magazine.