Yayhound
BRAND LAUNCHWe branded dog toys to appeal to their humans.
Yayhound was an independent dog toy subscription service taking on some big dogs. So rather than look and sound like every other pet brand, we built one around the interests and ideals of today’s young pet parents. From collections like “A Texas-Sized Hangover,” “Bachelorette in the Bayou,” and “Hipster Ex-BF,” to sustainable materials and flexible subscriptions. We developed the name, look and voice to capture all the chaos, color and unconditional love that comes with having a dog.
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Contributions: Creative Development, Art Direction, Writing and Design
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Producer: Madeline Cobbler
Designer: Kaleb Sindac
Senior Copywriter: Chris Nordahl
Head of Design: Seain Kennady
CCO: Micky Ogando -
Photographer: Nick Simonite