INTEGRATED CAMPAIGN

Every Policy Tells a Story

We turned insurance policies into stories.

Amica prides itself on its customer relationships that span generations, being there for life’s most important moments. Insurance policies are usually just the footnotes to those moments. But follow them through the years, and they become the headlines of a life.

So we turned auto, home, and life insurance records into films. Each follows a family through their policy changes over the years, using phone calls with Amica agents to narrate each event. The campaign expanded into an anthem, 15s, 6s, and bespoke social that took us deeper into our characters and the worlds we created.

  • Contributions: Art Direction, Graphic Design, Shoot Styling, Casting, Editing

  • CDs: Inna Kofman and Nico Baumann
    Copywriter: Annabel Begeng
    Producer: Christy Carter

  • Directors: Pantera (Brian Kazez)
    DP: Edu Grau
    Production Designer: Jay Hougaard
    Editors:  Emilie Aubry and Armen Harootun [Church]
    Assistant Editor: Shannon Griffin
    Post Producer: Molly Brunk
    Colourist: Julien Alary [TMLS]
    VFX/Finishing: Parliament
    Creative Lead: James Cudahy
    Creative Team: Adam Deutsch, Edgar De La Torre, Mark Woit
    Production: Anna Kravtsov, Kate Matos, Sebastien Le Coz
    Sound Studio: Raphaël Ajuelos & Kai Scheer [Concret Form]
    Original Music Composition: Soundtree Music
    Composer: Mitchell Tanner
    Additional Music Production: Luis Almau & Luke Fabia

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