PRODUCT LAUNCH CAMPAIGNRecommended by the Pros
We made a tech review in the woods.
When you're in the market for a new laptop, the savvy thing to do is watch tech reviews. There’s a whole category of influencers who’ve made careers off of them. Just search YouTube for “the best laptop for xyz.”
So to launch the Galaxy Book4, we turned common search queries into a series of review films. But instead of tech lovers waxing poetic about CPUs and AMOLED 2X Displays, we tapped non-tech “pros” to put the Galaxy Book4 through real-world field tests.
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Contributions: Art Direction, Graphic Design
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ECD: Ryan Paulson
ACD: Jesse Custodio
CDs: Francisco Valenzuela Barrera, Kevin Meagher
Designer: Richard Supriano
Producers: Miral Patel and Chance Bassett-Ugarow -
Partners: Director: Anthony Leonard III
DP: Trent Opaloch
Editor: Franklin Ponce, Matt Rizzo
VFX: David Soto, Melissa Graff
Color: Oisín O'Driscoll
Music House: Duotone
Sound Design: Glen Landrum
[Eleanor, Harbor Pictures, Duotone]