PRODUCT LAUNCH CAMPAIGNRecommended by the Pros
We made a tech review in the woods.
Our audience often turns to social media reviews to help them make big purchase decisions, like finding the {search} “best laptop for editing photos.” So we turned product demos for Samsung’s new PC—the Galaxy Book4—into a series of review films that took over common search queries. But in place of tech lovers waxing poetic about CPUs and Amoled 2x Displays, we tapped non-tech “pros” to put the Galaxy Book4 to real-world field-tests.
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Contributions: Art Direction, Graphic Design
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ECD: Ryan Paulson
ACD: Jesse Custodio
CDs: Francisco Valenzuela Barrera, Kevin Meagher
Designer: Richard Supriano
Producers: Miral Patel and Chance Bassett-Ugarow -
Partners: Director: Anthony Leonard III
DP: Trent Opaloch
Editor: Franklin Ponce, Matt Rizzo
VFX: David Soto, Melissa Graff
Color: Oisín O'Driscoll
Music House: Duotone
Sound Design: Glen Landrum
[Eleanor, Harbor Pictures, Duotone]